Road safety campaign reminds drivers that “20 is Plenty”

Published 25 April 2014

The high profile road safety scheme is run by Staffordshire County Council to encourage drivers to reduce their speed to a maximum of 20mph outside schools.

Each term 16 Staffordshire schools benefit from the scheme, which is in operation when pupils are arriving in the morning and leaving in the afternoon. Speed Indication Devices (SIDs) which display the speed of a vehicle as it passes by are used to urge drivers to slow down.

Cllr Simon Tagg, cabinet support member for transport and connected county with Staffordshire County Council said: “The 20 is Plenty scheme aims to remind drivers not to put pupils lives at risk by driving above 20 miles an hour.

“Staffordshire is now amongst the top three counties for road safety in the country and it is down to innovative schemes like this which are helping to keep our roads even safer.

“It is important to remind drivers to be aware not just of their speed but also to be more vigilant around schools, because children can be preoccupied by their friends, technology and other distractions especially when they are leaving school.

“We also hope that the scheme will increase the number of children walking and cycling to school which in turn, will improve health and wellbeing, save parents’ money on petrol costs, whilst easing congestion around schools.”

The scheme was first launched in 2010 and has now been rolled out to over 160 schools across the county.

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